Embossed Nutella (Jar For Spreadable Cream) by Marco Mascetti
2016 - 2017, Platinum A' Packaging Design Award Winner
The embossed Nutella jar has been designed to allow it to be reused for food preservation once the cream has been finished. We've designed a new format without losing the iconic shape of the Nutella jar and making it suitable for food preservation, with significant benefits in terms of ecological sustainability. On the front, a raised glass imprint shows the logo with the company’s traditional image.
The first ever Nutella jar designed and produced especially to be reused for food preservation. Thread has been designed to fit Bormioli Rocco's lids for food preservation and glass is resistant to pasteurisation's thermal shock.
Design Challenges
Redesign the iconic shape of Nutella jar in order to obtain a functional package, capable of holding out against a very strong life cycle.
Production Technology
Soda-Lime Glass blown with IS technology
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