Arab Media Forum 2014 (Art Direction, Interactive Design) by Dennis Schäfer
2015 - 2016, Platinum A' Interface and Interaction Design Award Winner
Have you ever thought about what the future could look like? How reporters will sort the immense amount of media to use only the important information for their articles? All visitors to the Future room at the Arab Media Forum 2014 in Dubai, held under the theme "The future of media starts today", had the chance to see it.
A special feature of the installation at the Forum was the 360° environment including floor and ceiling that was also controlled via our touch screen presentation. So the user felt they had been immersed into the future. After opening the Arab Media Forum His Highness Shaikh Mohammad Bin Rashid Al Maktoum Vice President and Prime Minister of the UAE and Ruler of Dubai made his own trip to "The Future" of media, and he was quite excited by it.
Design Challenges
The main task of this project was that the visitors of the Future Room had to feel that they had been completely immersed into the future – like they made a short trip through time. So everything had to work in realtime that they were really able to use the installation, touch the screens and navigate through the presentation by their own. For this purposes we created a big database filled with lots of information. The visitors also should not be distracted by the real present world, so the idea of a room fully build of LEDs arose.
Production Technology
Ventuz Realtime Software, LED Wall
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