Il Mosnel Qde 2012 (Sparkling Wine Label and Pack) by Laura Ferrario
2012 - 2013, Platinum A' Packaging Design Award Winner
Just as the Iseo Lake splashes on the banks of Franciacorta, so the sparkling wine wets the sides of a glass. This concept arises from the graphic re-elaboration of the historical image representing the shape of the lake, and expresses all the power with which a freshly uncorked Reserve bottle is poured into a crystal glass. The little bubbles mix in the jet of the sparkling wine and create an expectation, an emotion which awakens a desire to open the bottle.
An elegant label which is balanced in its graphics and colors and in the combination with a modern font as Anorak, that is perfectly integrated, but at the same time distinct from the original elements of the label. A daring solution was used with a transparent polypropylene to give new sensations: entirely hot foil gold printing to enhance the elegance of the product. The powerful pouring out of the sparkling wine is underlined on the box, where the graphics wraps around the packaging.
Design Challenges
Laura Ferrario did not encounter any design challenges while designing the award winning Il Mosnel Qde 2012 Sparkling Wine Label and Pack.
Production Technology
From an engineering point of view, the Il Mosnel Qde 2012 Sparkling Wine Label and Pack by Laura Ferrario is a good example of a highly-developed project.
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